Success stories

Mission:

Audit current marketing strategy, identify pain points, and implement lead tracking across channels to generate qualified leads.

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Challenge:

Bonner Built relied heavily on a single-channel approach for storm-related roofing leads and lacked visibility into which efforts were driving results. There was no accurate tracking in place for phone calls or form submissions.

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Solution:

I conducted a full audit of their paid media, SEO, email marketing, and website experience. I implemented call tracking and UTM-based form tracking, allowing leads to flow directly into the CRM. I also created an omni-channel strategy across Google, Meta, and local marketing to diversify their lead generation sources. I worked closely with agency partners to align efforts, eliminate redundancy, and optimize performance.

Mission:

Drive lead generation for in-person medical evaluations at clinic locations.

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Challenge:

The brand had limited digital tracking in place and struggled to measure which campaigns were driving clinic visits. Their Google and Meta campaigns weren’t aligned, and there was no CRM connection to tie leads to outcomes.

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Solution:

I developed an omni-channel campaign strategy focused on local intent, combining Google Search with Meta lead ads. I created and connected all form fills and in-app lead forms to their CRM using webhooks for real-time tracking. I also optimized their Google Business Profiles and local SEO presence to capture more organic interest.

Mission:

Increase in-store foot traffic and drive service leads across all franchise locations.

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Challenge:

With over 300 franchise locations, Pinch A Penny needed cohesive digital support that could scale while also being locally relevant. Their campaigns lacked structure, and their email automation was disconnected from their CRM, leaving potential leads unengaged.

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Solution:

I restructured their paid media campaigns to support both retail foot traffic and service leads. I implemented scalable campaign structures across Google and Meta with geo-targeting and product-specific creatives. I also audited and repaired their Mailchimp-CRM integration, enabling segmented, automated email nurturing flows tailored by service type and location.